Connecticut's Credit Unions - There's One For YouThe objective of “Connecticut’s Credit Unions” is to increase consumer awareness of credit unions amongst Connecticut millennial consumers. The goal is to have credit unions in Connecticut be increasingly top-of-mind when a consumer is ready to make the next financial decision in their life. This is a long-term branding initiative organized by the Credit Union League of Connecticut, a committee of Connecticut credit union marketers, and a partnership with Your Marketing Co.
There’s One For You
This consumer-facing brand will communicate the tagline, “There’s one for you”, emphasizing that no matter where someone lives or works in Connecticut there is a credit union for them.
We’re The One For You
Credit unions that have agreed to participate in this initiative will feature “We’re the one for you” branding in their branches (window-cling) and on their website when applicable.
Benefits to Participation
- No financial investment
- Credit union logo featured on the consumer-facing website, ctcreditunions.org
- Member stories will be shared on the website and social media channels (Facebook, Twitter, Instagram)
- Write guest blogs on financial literacy topics (shared on website and social media)
- Access to participate in future consumer events and/or promotions held by Connecticut’s Credit Unions
Requirements to Participation
- Feature “We’re the one for you” branding in your branches (6.5” x 4.5”window cling) and website
- Define why your credit union is the “one for you” to be shared on the consumer website
- Submit a minimum of one member photo and story about how your credit union has helped them every quarter
- All submissions should be from the millennial age range (born 1980-1997)
- All submissions require a release form (one will be provided for you)
Are you ready to help Connecticut’s Credit Unions be successful?
Sign the Campaign Commitment form and join-in on the fun!