Marketing & Communications
One way that credit unions can work toward being consumers’ best financial partner is by communicating with their members and the public about all that credit unions have to offer. The League is doing its part with a consumer-driven brand strategy for Connecticut’s Credit Unions. Through this initiative, consumers can learn more about the credit union movement. Efforts of the Connecticut Credit Union Charitable Foundation and the Financial Reality Fair Foundation are elevated with earned-media opportunities. The League also offers tools, resources and networking opportunities to help credit unions market their credit union.
Small Credit Union Marketing Campaigns (Under $25M)
The League and Your Marketing Co. will provide free quarterly campaigns to credit unions under $25 million in assets that do not have conflicting fields of membership with another credit union. Eligible credit unions will receive information each quarter.
Poster Printing: The League is offering to print posters at no charge for active affiliated credit unions. Credit unions included in this program can receive up to 3 free 22x28 posters each quarter.
Contact Chris at firstname.lastname@example.org to learn more.
Disclaimer: Please note that while the League is confident that the marketing materials provided are compliant, your credit union should review and modify the materials to meet your compliance standards as needed.
Public Relations Assistance
Is your credit union taking advantage of earned-media opportunities? Do you have any events, community involvement efforts, or other newsworthy items you would like to get press coverage for? The League is here to help you get positive unpaid media coverage for your credit union. We can work with you on creating a press releases and contacting the right media outlets for your news. We may also be able to attend your event as a conduit between credit union staff, members, the community, and the press.