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Webinar: Multicultural Consumer Implications on Credit Union Strategy
Thursday, June 27, 2019, 1:00 PM - 2:00 PM EDT
Category: Creating Awareness

Multicultural Consumer Implications on Credit Union Strategy
Fact: The U.S. Population is becoming increasingly diverse. Is your credit union prepared? In this session we will look at multicultural population trends and explore the implications this has on financial services. Expect to dispel some myths and develop a greater understanding of this important lens into the communities our credit unions serve. We will also share some tools to help your individual credit unions better understand the diversity within their memberships and the specific communities you serve.

This free webinar is provided with the support and market research of CUNA Mutual Group.

Register Here


Speaker: Edgar Hernandez, Multicultural Strategy Manager, CUNA Mutual Group
Edgar Hernandez is a Multicultural Strategy Manager dedicated to advancing the efforts of CUNA Mutual Group’s new Multicultural Center of Expertise, which includes gaining a deeper understanding of underserved consumers; partnering with internal departments to develop new strategies and products to serve consumer needs; and building coalitions that support similar efforts outside of the organization.

Prior to this role, Edgar worked as a Business Development Manager for a top-tier product innovation firm, Design Concepts, that uses design-thinking and a test-and-learn approach to help companies disrupt their industry by developing new products, services and experiences. Some of his clients included Harley Davidson, Spectrum Brands, GE Healthcare, American Family Insurance, CUNA Mutual and many more.

Edgar also spent nearly a decade working at American Family Insurance in the Market Research team, as well as their new Customer Experience, and Innovation teams. He was responsible for understanding and improving the customer journey across the agent, call center and website channels. Edgar also led the Connected Home team within the IoT practice, where he successfully established partnerships across the electronics industry (Microsoft, Samsung, Google, etc) to run pilot programs with opt-in customers to analyze sensor data to improve predictive loss (fire, water, and theft) models.

Finally, Edgar has non-profit and start-up experience with firms that have made community development and financial education the forefront of their mission. Edgar received his bachelor’s in Finance from Iowa State, and his MBA in Marketing, Operations and Entrepreneurship from UW-Madison.


Contact: [email protected]